From Translation to Transformation
Your competitor’s ad, right now, is not just being translated، it is being transformed for micro-audiences across the UAE. This is the era of hyper-localized video, powered by generative AI. It’s the capability to take one master video concept and instantly generate hundreds of variations, each perfectly tailored to a specific segment of the population. This goes far beyond simply swapping out a voiceover. In the context of the UAE, hyper-localization means:- Dialect Nuance: Delivering the ad in Emirati Arabic for local customers, Egyptian Arabic for residents from Cairo, and even specific Indian languages (like Malayalam) spoken by huge expat communities.
- Visual Context: Swapping background visuals to showcase recognizable, relevant landmarks—from the Burj Khalifa to a neighborhood mosque or a specific mall—ensuring instant audience connection.
- Contextual CTAs: Adjusting call-to-actions to reflect local purchasing habits, preferred payment methods, and even displaying the price in AED or USD based on the user’s inferred background and location.
